Event Marketing Specialist
Vaughan, Canada
ApplyStaples is business to business. You’re what binds us together.
This is a hybrid position that requires being in the office for two days a week.
While you may know Staples as the world’s leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team!
What you’ll be doing:
- Strategy and concept creation for brand and culture building events that align with overall business goals and growth objectives.
- Manage logistics, vendor relations, and onsite coordination to ensure seamless execution of events such as trade shows, pop-ups, conferences, webinars, and company + customer events. Create and implement pre-, during-, and post-event communications across email, print, digital, and social media to engage target audiences and drive desired outcomes.
- Develop comprehensive, multi-channel event marketing campaigns designed to engage audiences at every stage.
- Utilize email, print, digital, and social media channels to increase event attendance, strengthen brand presence, and drive lead generation and ensure campaigns are personalized, segmented, and optimized for maximum impact.
- Analyze campaign performance and event outcomes to deliver actionable insights that support continuous improvement and future strategic planning. Create and own a reporting dashboard to track key performance indicators (KPIs) and measure success against event and campaign goals.
- Collaborate with cross-functional teams (sales, creative, business development, and SLT) to align marketing event strategies with overarching business objectives.
- Manage event budgets, ensuring resources are used effectively and campaigns deliver Special Projects & Strategic Initiatives; coordinate and mobilize special projects supporting senior leadership, business development, customer marketing, and vertical team led special initiatives.
What you bring to the table:
- The ideal candidate will bring a positive, collaborative attitude, fostering strong relationships and motivating others to support shared goals.
- They will be data-driven, using insights to shape strategies and measure success, while also being creatively inspired to think outside the box and deliver innovative solutions with a strategic mindset.
- They will solve complex problems and drive brand-building events that leave a lasting impact.
- Their optimism will inspire the team, and their fun, energetic approach will create a vibrant and engaging work environment
- Proven experience planning and executing large and small-scale events (e.g., trade shows, conferences, or brand activations).
What’s needed- Basic Qualifications:
- 3+ years of experience in Marketing, brand-building events, and/or integrated marketing campaigns.
- Experience using technology – Microsoft Office applications to include Project Management (Monday.com); eMail Marketing; and Reporting (PowerBiGA) tools
What’s needed- Preferred Qualifications:
- Bachelor’s Degree or equivalent Industry Experience: Background in retail, promo, agency, or brand-focused environments.
Comfortable with Ambiguity: Ability to navigate uncertainty and make confident decisions in changing environments.
Data Synthesis: Skilled at compiling and analyzing data from various sources to drive strategic decisions.
Creative Visionary: Transforms ideas into larger, impactful strategies and executes them successfully.
We Offer:
- Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
At Staples, “inclusion” is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers’ expectations -- through the power of the people behind our iconic brand.
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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