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Event Marketing Specialist

Vaughan, Canada

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Remote/On-site On-site Numéro de l’emploi 32921 Type d’emploi Marketing & Public Relations Date d’affichage 01/16/2025

Staples is business to business. You’re what binds us together.

This is a hybrid position that requires being in the office for two days a week.

While you may know Staples as the world’s leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team!

What you’ll be doing:

  • Strategy and concept creation for brand and culture building events that align with overall business goals and growth objectives.
  • Manage logistics, vendor relations, and onsite coordination to ensure seamless execution of events such as trade shows, pop-ups, conferences, webinars, and company + customer events. Create and implement pre-, during-, and post-event communications across email, print, digital, and social media to engage target audiences and drive desired outcomes.
  • Develop comprehensive, multi-channel event marketing campaigns designed to engage audiences at every stage.
  • Utilize email, print, digital, and social media channels to increase event attendance, strengthen brand presence, and drive lead generation and ensure campaigns are personalized, segmented, and optimized for maximum impact.
  • Analyze campaign performance and event outcomes to deliver actionable insights that support continuous improvement and future strategic planning. Create and own a reporting dashboard to track key performance indicators (KPIs) and measure success against event and campaign goals.
  • Collaborate with cross-functional teams (sales, creative, business development, and SLT) to align marketing event strategies with overarching business objectives.
  • Manage event budgets, ensuring resources are used effectively and campaigns deliver Special Projects & Strategic Initiatives; coordinate and mobilize special projects supporting senior leadership, business development, customer marketing, and vertical team led special initiatives.

What you bring to the table:

  • The ideal candidate will bring a positive, collaborative attitude, fostering strong relationships and motivating others to support shared goals.
  • They will be data-driven, using insights to shape strategies and measure success, while also being creatively inspired to think outside the box and deliver innovative solutions with a strategic mindset.
  • They will solve complex problems and drive brand-building events that leave a lasting impact.
  • Their optimism will inspire the team, and their fun, energetic approach will create a vibrant and engaging work environment
  • Proven experience planning and executing large and small-scale events (e.g., trade shows, conferences, or brand activations).

What’s needed- Basic Qualifications:

  • 3+ years of experience in Marketing, brand-building events, and/or integrated marketing campaigns.
  • Experience using technology – Microsoft Office applications to include Project Management (Monday.com); eMail Marketing; and Reporting (PowerBiGA) tools

What’s needed- Preferred Qualifications:

  • Bachelor’s Degree or equivalent Industry Experience: Background in retail, promo, agency, or brand-focused environments.

    Comfortable with Ambiguity: Ability to navigate uncertainty and make confident decisions in changing environments.

    Data Synthesis: Skilled at compiling and analyzing data from various sources to drive strategic decisions.
    Creative Visionary: Transforms ideas into larger, impactful strategies and executes them successfully. 

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
    Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
    Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Chez Staples, « inclusion » est un mot d'action. Il représente ce que nous faisons pour garantir que tous les employés se sentent valorisés et soutenus afin de contribuer à leur plein potentiel. Lorsque nous opérons de manière inclusive, la diversité suit naturellement. C'est pourquoi nous travaillons dur pour favoriser une culture inclusive, car nous recherchons des employés ayant des perspectives uniques et variées et des domaines d'expertise divers. Le résultat est un meilleur environnement de travail et une réflexion innovante qui nous aide à dépasser les attentes de nos clients – grâce à la force des personnes derrière notre marque emblématique.

Staples est un employeur garantissant l'égalité des chances. Tous les candidats qualifiés seront pris en considération pour un emploi sans distinction de race, couleur, religion, âge, sexe, orientation sexuelle, identité de genre, origine nationale, statut de vétéran protégé, handicap ou toute autre base protégée par la loi fédérale, étatique ou locale.

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